Japanese carmaker Honda is to start an international brand campaign driven by telling different tales on social media. This will be a component of a bigger endeavour to market the brand rather than its products.
The #MyJourney campaign originated from a brand loyalist who has been exploring the world in a Honda Civic for the last eight years. He went to Honda and tried his luck to take the car back to the manufacturing plant where it was made to conclude his sojourn.
Honda, inspired by this, has come up with a digital place that will accommodate relevant content. The brand hopes that this will inspire other Honda owners to share their stories and come up with a project that will go with time.
Simon Nicholson, the social media manager of Honda Europe, said the effort has been in the marketing phase since April. Nicholson said that this is a short improvement from the concept to the execution. The social media manager said this is a soft marketing approach, as they want to sell the brand, not the product. Martin Moll, Honda Europe’s marketing director said that the marketing efforts for their brand should be creative to reclaim its edge.
Most carmakers will disclose sad news when it comes to the use of diesel in the United States —with Mercedes-Benz as an exception. The German automaker has an enduring history of diesel power. Its diesel history is actually the longest, as its 1936 260D was the world’s first diesel-powered passenger car.
The 2013 GLK adds more to its already established reputation of style and sophistication. It has an intelligently redesigned front-end styling, a revamped interior, more power, and improved fuel economy. The carmaker’s smallest SUV is the first three-pointed star for those looking for style and function.
Providing inspiration for the newest model is a 2.1-liter, 4-cyldiner diesel, complemented to the car’s supreme seven-speed automatic transmission and 4Matic drive. Talking about price, the GLK250 Blue TEC is worth $39,495, putting it between the GLK350 ($37,995) and GLK350 4Matic ($39,995). But just like all cars from the brand, its price is likely to increase. A representative from the company revealed that the average transaction price for a GLK would cost up to $43,000.