No Picture
Advert People

Google Penalty: Telltale Signs to Look Out For

July 23, 2015

Search engines, particularly Google, implement algorithms in determining the ranking of business websites. While there are some companies who purposely refuse to comply with these guidelines, there are others who don’t know they’re already breaking […]

No Picture
Advert People

Balancing Evergreen and Real-Time Content

April 29, 2015

With the rise of value the industry is placing on content, SEO specialists and writers are hustling to provide the consumers with better quality content. With this effort comes the dilemma: do they post more […]

No Picture
Advert People

3 Creative Ways to Add Spice to Your TV Ad

March 27, 2015

Television commercials have always been an effective platform for marketing purposes. Its short form appeals to those with short attention spans, but most materials are also long enough to deliver the branding message effectively. It […]

No Picture
Advert People

Essential Media Buying Tips to Live By

July 26, 2014

When it comes to marketing, media buying plays an important role. Which techniques do you use for your campaigns? How long should specific campaigns run? Which media platforms do you buy and utilise? These are […]

No Picture
Advert People

Asset Management: Think Wise, Not Twice

April 11, 2014

Operations managers in the asset-intensive industry certainly do not have it easy. They have too much to think about, from inventory checking to asset maintenance and repairs. Factor in the rigorous process of complying with […]