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How Storytelling Can Take Your Marketing to the Next Level

The marketing landscape has shifted over the last few years. Even when businesses refocused their marketing strategies to digital media, the highly competitive market has led many to think out of the box and find new ways to engage their audience. That said, h...

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Perks of Online Presence For Your Business

Digital marketing is today’s most powerful and cost-effective promotion strategy for businesses. What is the reason behind this? According to the study on social media usage in the United States posted on The Statistics Portal, there are 207 million social n...

Not Going Mobile on Your PPC Campaign Will Cost You a Lot

In today’s saturated market, more and more businesses are becoming aware of just how important bal...

Google Penalty: Telltale Signs to Look Out For

Search engines, particularly Google, implement algorithms in determining the ranking of business web...

Why Your Online Business Should Care for Gen Xers

Gen Y, or the Millennials, are the youngest, most active age group on the Internet. Generations befo...

Balancing Evergreen and Real-Time Content

With the rise of value the industry is placing on content, SEO specialists and writers are hustling ...

3 Creative Ways to Add Spice to Your TV Ad

Television commercials have always been an effective platform for marketing purposes. Its short form...

Why These Things Should Be the Focus of Your Online Marketing Initiatives

Focusing on the most important aspects of your online marketing efforts will give you the results yo...

Shifting Needs: Why Flexibility is Crucial in SEO Services

A good marketing strategy is a key factor to the success of a business. Search engine optimisation (...

Essential Media Buying Tips to Live By

When it comes to marketing, media buying plays an important role. Which techniques do you use for yo...