Strategic, Well-Designed Brochures: A Traditional Marketing Booster for Business

Bundles of BrochuresDigital marketing may be at the forefront of the marketing world, but traditional marketing can still be a valuable component of businesses’ marketing strategies. Speaking of strategy, although you may already be relying heavily on digital marketing in your business, you can still use traditional marketing to generate leads, develop your company brand, and even close sales. You only have to use traditional marketing tools and methods to your advantage.

Invaluable Pieces of Paper

Brochures may be simple printed materials, yet they can be the traditional marketing tools that can help you and your business. You can use them in trade shows, workshops, your company office, or your shop. Brochures can be an engaging source of information about your products or services. They also help develop your business reputation and brand in the eyes of consumers.

Need for Design

You can use brochures as personal handouts, as accessories in media kits, as displays in your office, or as partners to postcards. Besides these brochure strategies, however, you also have to design your brochure in such a way that they become lead magnets. You can follow the subsequent design guidelines to enhance your brochures.

Objective and Market Understanding

You can customise your brochures according to the purposes that you need them for. To do that, you first have to understand what your objectives are for the brochures. Once you clearly know your goals, you can then learn what your market wants and what your market needs. Understanding these elements can immensely help you pick out a great brochure design.

Design Guidelines

Now comes the actual layout. You can go with a design that is original and unique that can set you apart from the competition. Do limit your font selection to create uniformity, order, and readability in your brochures. You can also keep your words simple and be more straightforward; consumers value their time and easy reading comprehension.

With traditional strategic marketing and design insights, you can boost your business sales. Commercial printing services will be able to help you with your brochure needs.

 

How Do You Keep Website Visitors to Stay Longer?

A Website Mock Up

Why aren’t visitors staying on your website longer? There are a number of answers to that question. Maybe because you don’t have enough interesting content, it’s difficult to navigate your site, or simply because they don’t like the web design.

Regardless of what they think, there are different ways to remedy poor engagement with your site. Denver-based SEO experts cite the following strategies that help a visitor spend more time on your site.

Clarity in What You Do and Offer

When a visitor lands on one of your pages, is it clear what you are and what you do? They need to know if the content and products you offer are relevant to them. You need to establish and solidify your brand in your niche. Doing so allows you to convey your value proposition effectively and get visitors to stay on your site longer. If they have a difficult time identifying if they need you, they are likely to click the back button or close the window.

Fresh and Diverse Content

You need to stay fresh and up to date when it comes to content in your niche. You can’t be stagnant in today’s fast-paced online world. Publishing fresh articles, making and publishing new videos, and sharing memes or photos allow you to get ahead of the competition. Different types of content also keep visitors wanting more and staying longer when they browse your website.

Reduce Ads

A website that has many ads turn off visitors, and they will likely stay for a shorter time when they see your pages filled with an advertisement. Adverts are distracting and make a page look spammy, and these may even slow down the loading of your site.

These are only a handful of strategies at your disposal; implementing these keeps visitors browsing longer. It may lead to better conversion rates because the longer they stay, the more engaged they are likely to be.

Starting a Career as a Project Management Professional

Project Managers

When a company wants a project done according to plan and within budget, it usually falls on a project manager to oversee the project from beginning to end. The project manager is accountable for the project’s success or failure. The job entails planning, implementation of the plan, and making sure the project is completed within a set timeframe.

Project Management as a Career

Project managers are in demand all around the U.S. Private companies in different industries, along with government agencies, usually hire project managers for different jobs. It can be a lucrative career, especially when the project is substantial.

Importance of Certification

Many project managers start their careers without getting certified. They either continue like this or eventually work on a PMP certification. There are certain benefits to being a certified project management professional or PMP.

  • An average of 20% higher salary compared to non-certified.
  • Ability to speak the language of a PMP, which is a global profession. Certified PMPs can work with other certified PMPs from a different country and still be on the same page.
  • Higher chance of getting high profile or very important projects.
  • The training helps the PMP work faster and more reliably.
  • Employers benefit from hiring certified PMPs as they save more money and time, and have reduced or no issues with their projects.

Getting Certified

There are training and certification firms in many parts of the U.S., including Utah. You can join their training programs to earn your certification. Choose a company that can certify you as a PMP, instead of one that only gives you a certification limited by domain or geography. A firm that gives a comprehensive PMP test prep is ideal, as it increases your chances of success in getting that certification.

If you are looking for a truly global career that is not likely to lose demand anytime soon, look no further than becoming a project management professional. With a PMP certification, you will speak the global language of project management and interact with a healthy network of PMPs around the world.