3 Ways to Create an SEO-Friendly Website

People designing a websiteBusinesses splurge on creating visually-appealing websites that can attract customers and increase revenue. One way of doing this is by putting up an SEO-friendly website. Here are three strategies to do that effectively.

Take Advantage of HTML5

The latest version of Hypertext Markup Language, HTML5 is a complex approach to web design. It allows designers and developers to include more content on a site, including animation, apps, music, and movies without having to use additional software such as browser plugins.

Since it is more interactive than previous versions, HTML5 provides better search engine recognition. In Salt Lake City, a web design agency recommends using the version for SEO purposes since search engine bots can index HTML5 sites much better.

Utilize Responsive Web Design

Responsive web design refers to a site approach that responds according to a user’s behavior and screen size. It is a mix of design and development that consists of flexible grids and layouts, images, and CSS media queries. If you wish to build an SEO-friendly website, utilize responsive design as it provides better traction on your external links, even with just a single URL. Because of this, your link value is higher, allowing you to improve your SEO efforts wholly.

Implement Content, Keywords, and Links

In this age of digital media, content is king. Take advantage of this by regularly publishing content—such as articles and infographics—that entails business-related keywords and links. If your business, for example, serves burgers and shakes, you can optimize keywords like “best burgers” or “milkshakes in New York” so customers can easily find you online. Don’t forget to include links to other parts of your website to yield better search ranking results. Through this, you can create not only an SEO-friendly website but SEO-friendly content as well.

SEO-friendly websites aid businesses that wish to reach a broader audience. Take advantage of this and make sure to work with an experienced web designer and web developer for best results.

3 Important Questions to Ask Before Starting a Jewellery Business

The Jewellery Business“Diamonds are forever” as they say. True or not, turning jewellery into a business has its own advantages and risks. Before getting into the industry, here are three important questions to ask. Let them guide you in making the right decision.

Do I Have Enough Start-up Money?

Jewellery is expensive and trying to turn it into a business will involve several costs. If you already have a collection of jewellery, which you are willing to use as preliminary materials, then you are on a good start. However, it is important to save enough money for other business costs such as purchasing machines, product packaging, and managing of taxes and legal documents. In addition to these expenses is the possibility of employing extra help. To determine the start-up money you will need, create a budget plan that covers your business’ first two years.

How Do I Find a Manufacturer?

While most jewellers design and craft their own products, a number still prefer to work with manufacturers. Jewellery artisans are hard to find and even if there are some nearby, finding one that suits your style can be difficult. According to JewelCast Ltd, a jewellery manufacturer from the UK, the best way to find a jewellery artisan for a local jewellery business is by doing a lot of research. Start by determining the style you would like to employ and searching for manufacturers that practice the aesthetic. Also, ensure that the manufacturer is within the vicinity as to prevent travel and shipping costs.

Do I Need to Put Up a Store?

Putting up a physical store sounds good business, but the costs that come with it can be too much. In this age of websites and social media, a number of jewellers prefer to sell their products online. Apart from cutting the costs that come with a physical store (rent, maintenance, security) it also allows them to manage other businesses. However, if you have enough money and see the business as a long-term commitment, then a physical store is tremendously beneficial for your brand.

Putting up a jewellery business involves a lot of costs, which you should prepare for. Make sure to reach a wise and beneficial decision before investing entirely.

A Guide to the American Petroleum Institute’s 650 and 620 Tank Standards

Storage TanksThe American Petroleum Institute is one of the most respected names in the manufacture of equipment for oil and natural gas industry. For decades, they played a key role in the development of various types of tanks and similar equipment.

Other than being a reputable equipment development company, API also sets standards in the industry. Working with some of the biggest names in the biz, API maintains an inventory of more than 600 standards and recommended practices.

Industrial Tank Standards

The association imposes strict standards in the design, fabrication, and erection of above ground steel storage tanks for industrial use.

API 650

API 650 is one of the standards that are most commonly used by storage tank manufacturers. API 650 tanks are commonly used for storing oil, gasoline, chemical, and produced water. They are commonly seen in production facilities and refineries.

The API 650 standard encompasses a wide range of topics: from tank design, process, welding, and installation to inspection, maintenance, and repair. For the prescribed configuration, the tank must have a ground-supported bottom. It can either be open or closed roof. Materials used for 650 tanks include carbon steel, austenitic stainless steel, duplex stainless steel, and aluminum.

API 620

API 620 is the standard that covers the construction and design of large welded steel tanks. These low pressure tanks operate at 250 degrees Fahrenheit or less. They are used to contain products requiring high internal pressure. LNG and cryogenic tanks are good examples.

When it comes to configuration, API 620 tanks have single, centered, vertical axis of revolution. They are commonly made from carbon steel, austenitic stainless steel, and nickel alloys.

These are only two of the sets of specifications established by API in the manufacture and installation of storage tanks.

With the standards set by the American Petroleum Institute, industries using storage tanks can ensure the best design and installation of such equipment. By adhering to their specifications, tank manufacturers and service providers can effectively partner with businesses that rely on this storage equipment.

Interior Problems: Space-Saving Techniques

Home Interior Space in PerthLacking in space can be annoying at home. It makes you feel suffocated and have less freedom to move around. This should not be something you feel in your own house. Your home should be a place where you can relax and let it all go. When you find yourself restricted in movement within your own home, it is time that you address the problem.

Sometimes, moving to a bigger place is not the answer. You just have to look around you and find the problem in your interior.

Here are some things you might be looking over:

Lack of organisation

Clutter is the number one enemy of space. The smallest of things, when compiled together over time, will take a significant amount of space in your room. Whether it is just a pile of clothes or some tools you leave on the desk, these small things ruin the look of your home. This is why you should never leave these things out in the open. Designate a storeroom in your house and put all the unnecessary items there until you have a plan on selling or giving them away. According to Perth Metro Storage, hiring a storage space in Perth may also help you if you do not have a spare room to use.

Bulky furniture

Poor choice of furniture may produce an unnecessary use of space. Before you purchase any equipment from the store, plan first how it will look like in your room. Failing to anticipate the sizes causes your room to adjust to the furniture. It is better to get pieces specifically made for your interior or simply be wary of choosing irregularly shaped ones.

Sometimes, the problem is right in front of you and you are just too used to seeing it. Free your interior of unnecessary items and large furniture then you can have all the space you want.

Home Ownership: The American Dream You Should’ve Never Had?

Dream Home in UtahIn his book Epic of America, esteemed writer James Truslow Adams once said that the American Dream is the “dream of a land in which life should be better and richer and fuller for everyone, with opportunity for each according to ability or achievement.”

Other than attaining success and immaterial happiness, some believe it’s the pursuit of material prosperity. There’s nothing wrong with this, except that you could be digging yourself a deep financial hole by taking uncalculated risks to apply for a mortgage just for the sake of realizing it.

Not Yet Ready

If your concept of the American Dream centers on home ownership, you could be putting too much pressure on yourself to buy a property regardless of your situation. You’re lucky if you could speak with a helpful broker to tell you the pros and cons of different types of loans and how a particular mortgage rate in Utah works, but what if you find a guy that’d rip you off?

Buying a property is a huge responsibility you have to shoulder for decades; it takes a careful look at where you stand financially. Without thorough self-assessment and sound professional advice, home ownership is a disaster waiting to happen. Make sure you find a mortgage company that is reliable and has the intention of helping you, according to City Creek Mortgage.

Blame It to Geography

It’s hard to bring your dream house to life with so many social barriers left and right. According to a study, some U.S. regions don’t inspire upward mobility to ordinary citizens (regardless of racial backgrounds). If you’re born in an area with significant income inequality, weak social network, and great single-parent households, your odds of building wealth is pretty slim.

Rise of Renting

The stigma that has long been associated with renting is almost gone now. Although aspiring to own a property one day is still in the heart of Americans, many are embracing the idea of renting—one research revealed.

Having a property under your name definitely gives you prestige and help assure your family security (in a way). But don’t be too quick to chase after this American Dream; a not-well-thought mortgage application could haunt you down the road.

Parental Kidnapping: A Legally Avoidable Disaster

Parental KidsanappingKidnapping is a parent’s worst nightmare about their child. It’s a rare event, but one where parents don’t take a chance. In some cases, the perpetrator might be close to home than anyone them expects: their spouse.

Parental kidnapping isn’t always the one people watch on the news. More often than not, the parent who wish to take the children away are subtle at how they want to accomplish their objective. They could convince the kids to leave in the middle of the night or during a trip. In the event of a kidnapping, several entities could help such as the local police and the child safety organizations.

Nevertheless, parental kidnapping is an avoidable situation. To divorcees sensing a motive on their former partners, put these plans into action before it’s too late:

  1. Retain Lawyer Services

In preventing parental kidnapping, a family law attorney Denver residents trust can help. They can go through a couple’s child custody to ensure that there are no gaps exploitable for kidnapping. Hiring a lawyer’s services the second time can lead to peace of mind regarding a child’s safety.

  1. Keep Parent Information

When a parent is unreachable and is with the kids, the best course of action is to give their contact information and physical description to the authorities. This way, they can easily identify them in what they look like, what car they drive or where they live.

  1. Notifying Guardians

Guardians could be the kid’s daycare teacher, babysitter or other adults who look after them. If they know whom they can’t let near or take away the kid, the safer they are when they’re not with their parents.

  1. Teaching Children to Communicate

It’s common for young people to know the intricacies of technology with ease. Parents could teach their kid how to use a telephone, send a text or use an e-mail service. It might be a far-fetched solution, but a solution worth teaching nonetheless.

  1. Non-Court Agreement

Couples can settle tension between them, especially about child custody, outside a court’s jurisdiction. This way, both have to compromise to reach a common goal. For any concerned parent, a few moments of agitation could lead to a balanced, ironed out custody and visitation agreement. Both parties are happy and the child is furthest away from danger. A happy conclusion, as they say.

Even without the threat of kidnapping, parents must be vigilant about their kid’s location. When the feeling is there, these are important steps in ensuring the child’s safety.

Why Your Feline Friend Should Wear a Collar

Cats CollarLast 2013, the government of Western Australia passed a bill which required cat owners to have their pets vaccinated, registered, and collared. This is so that cats with owners won’t be mistaken for strays and be put in shelters or euthanized. Of course, you wouldn’t want that to happen to your cat, but you’re also unsure with the idea of putting a collar around your pet’s neck. You know how adventurous cats can get, and you’re afraid that collars could lead to unwanted injuries.

Shop4Pets shares more information below:

No Harm in Cat Collars

You don’t have to be afraid of having your feline friend wear a collar. Last year, Professor Michael Calver of Murdoch University conducted a study regarding collar-related cat injuries. He discovered that although some cats do get caught by the collar, they didn’t get injured. Also, the injuries related to cat collars only happen if the collar was put on the cat improperly – if it was too tight or if it wasn’t maintained regularly. He concludes by claiming that collars don’t cause injuries to cats as long as they’re put around their necks properly.

You and your cat can actually benefit a lot if you give them a collar. It’ll be easier for you to identify your cat – which is important especially because a lot of cats tend to look alike. You can also put your contact details and any specific information about your cat on the collar, especially if your cat has any chronic health issues. Some collars can even have trackers installed on them, so that you can easily find your cat in case they get lost.

Getting the Right Collar

You have to keep in mind that the collar you get for your cat should be the right size for them. When you fasten it around their neck, it should be loose enough for two of your fingers to fit through it. Also, you’ll need to find the collar that suits your personal preferences as well as your cat’s needs. If you shop for collars online, it’ll be easy for you to find the exact collar that you’re looking for and have it delivered to you quickly.

Getting Ready to Ski in Vail

skiing vailVail, Colorado is continuously bustling with skiers and snowboarders and it’s obvious why.

Not only is its history and origin tied to Vail Mountain, it also boasts of 5,000 acres of skiable land, the largest ski area in the whole of North America. It also follows that most of the businesses around the area cater to skiing, snowboarding and other winter-related recreational activities.

So what should you prepare when going to Vail? Here are a few suggestions:
Skis and Snowboards

Going down slopes will require that you have the right equipment to do so. There’s no need to worry even if you are a newbie. There are skis and snowboards created especially for first-timers. There are even expert trainers on the slopes if you ever need to learn how to ski or snowboard.

Should you be unsure about which equipment to use, there are lots of ski shops in Vail that can help you out. Do not hesitate to ask for advice from shopkeepers.

Safety Gear

When out skiing, you will need safety gear. Take note too that these should fit you securely. For helmets, goggles and bindings, avoid having too much wiggle room. When buying or renting your safety equipment, always ask for advice and information. Listen to the experts’ suggestions. After all, we are talking about your protection.

Ski Clothes

Choosing a skiing or snowboarding outfit isn’t as easy as choosing a regular jacket. Usually, these kinds of clothes are made out of tough but light fabrics that are water and wind-resistant with a cotton, nylon or silk underlining.

There are whole body-suits or two piece suits to choose from. Do not forget to get the right boots for these outfits and warm, long underwear too.

After you’ve chosen your equipment, gear and outfit, put them on and get ready to have fun! Just remember that the most important thing to bring to the slopes would be your enthusiasm and a strong sense of adventure.

Is Your Paid Search Effective? Tweak These Areas in Your Campaign

searchSome PPC advertisers think that once the cash start flowing, it’s time to let the campaign run on autopilot. A “set it then forget it” strategy is one of the worst things you can do when running a paid search campaign.

If you want the most bang for your advertising buck, don’t be lazy. Consistent tweaking is the only way to go.

Here are some key areas of your campaign that you need to focus on week in and week out:

Keywords

Update your keywords regularly. You need to comb through reports and look for additional keywords to add to your campaign. Refineand reshuffle existing keywords; move non-performing keywords to a different ad group. If you want to run a tight ship, negative keywords are another thing to focus on. By filtering out low-performing and low-value keywords, you can save as much as 30% of your ad expenses.

Ad Optimization

Split testing is one of the keys to PPC success, especially if you’re working in the competitive online marketing niche of Denver. PPC management involves thorough analysis of your current ads performance. The best way to go about it is to pit two ads against each other. The ad that gets a higher response wins; repeat the process. Consistent progress in this area will ultimately lead to huge returns.

Bid Optimization

You want the keywords and ads that are bringing in the sales to receive the bigger part of your advertising budget. As such, it’s crucial to regularly monitor your numbers so you can raise bids on top-performing keywords and lower your bids on weaker keywords.

PPC must never run on autopilot if you want to stay on top of the game. If you’re like most business owners who don’t have time to focus on your paid search campaign, seeking the services of a PPC expert may be the best course for your online success.

Keep your Business Process Automation Efficient, Relevant and Secure

IT maintenanceBoth office-based and offshore businesses rely on IT companies for business process automation. A more streamlined business process creates efficient employee output and customer satisfaction. From time to time, these companies conduct maintenance for Singaporean clients’ servers to keep it secure and bug-free.

Efficiency and Security

A maintenance system is conducted on a regular basis, but it may be conducted any time especially in instances when it is badly needed. One example of that is when a company is in a transition mode, i.e., expansion or merger. Another example is when a critical threat is detected that a system update is needed to prevent damage to the system. If not easily detected or removed, unwelcome interferences in a company’s automated system can result in a system shutdown.

IT maintenance companies in Singapore, like nexcorporateit.com, do not only provide a system for streamlining business procedures but also keep it “clean” and secure through installing security detecting software. Maintenance also includes updating the system to keep it relevant and always at its maximum efficiency level. To update a system means removing or replacing applications with a more advanced version.

Other Advantages

A routine inspection of a company’s system can also help discover or track suspicious transactions. Irregularities in the systems will tell that something is wrong, which IT experts can provide answers for within the next 24 hours depending on the cleverness of the systems intruder.

Long-Term vs. Short-Term IT Engagement

Business owners must engage the service of an IT company not on a one-time basis only, only calling them in times of emergencies like persistent virus attacks or, worst, systems shutdown. With routine maintenance, hassles like these can be prevented and thus guarantee a smooth business flow.

IT maintenance providers in Singapore can be contracted for a particular period of time or on a long-term basis. IT companies that go the extra mile could introduce clients to self-learning business process automation software too.

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