Why aren’t visitors staying on your website longer? There are a number of answers to that question. Maybe because you don’t have enough interesting content, it’s difficult to navigate your site, or simply because they don’t like the web design.
Regardless of what they think, there are different ways to remedy poor engagement with your site. Denver-based SEO experts cite the following strategies that help a visitor spend more time on your site.
Clarity in What You Do and Offer
When a visitor lands on one of your pages, is it clear what you are and what you do? They need to know if the content and products you offer are relevant to them. You need to establish and solidify your brand in your niche. Doing so allows you to convey your value proposition effectively and get visitors to stay on your site longer. If they have a difficult time identifying if they need you, they are likely to click the back button or close the window.
Fresh and Diverse Content
You need to stay fresh and up to date when it comes to content in your niche. You can’t be stagnant in today’s fast-paced online world. Publishing fresh articles, making and publishing new videos, and sharing memes or photos allow you to get ahead of the competition. Different types of content also keep visitors wanting more and staying longer when they browse your website.
A website that has many ads turn off visitors, and they will likely stay for a shorter time when they see your pages filled with an advertisement. Adverts are distracting and make a page look spammy, and these may even slow down the loading of your site.
These are only a handful of strategies at your disposal; implementing these keeps visitors browsing longer. It may lead to better conversion rates because the longer they stay, the more engaged they are likely to be.