The London Marathon announced a five-year extension to its sponsorship deal with Virgin Money until at least 2017. They are convinced that this continues to help confirm their status as the world’s number one marathon. A financial services unit owned by billionaire Richard Branson’s Virgin Group, Virgin Money aims to help runners raise £250 million for charity over five years. They have reported to raise more than £150 million in the first three years.
Tsegaye Kebede of Ethiopia and Kenya’s Priscah Jeptoo won the men’s and women’s races, respectively, at the London Marathon yesterday. They increased security after the Boston bombing. The 34,278 finishers remembered the victims by wearing black ribbons.
The ballot to enter the 2014 race opens online on April 29.
Will Virgin Money continue to help the London Marathon raise millions for charity? Find out more from Alex Duff of Bloomberg.