Businesses splurge on creating visually-appealing websites that can attract customers and increase revenue. One way of doing this is by putting up an SEO-friendly website. Here are three strategies to do that effectively.
Take Advantage of HTML5
The latest version of Hypertext Markup Language, HTML5 is a complex approach to web design. It allows designers and developers to include more content on a site, including animation, apps, music, and movies without having to use additional software such as browser plugins.
Since it is more interactive than previous versions, HTML5 provides better search engine recognition. In Salt Lake City, a web design agency recommends using the version for SEO purposes since search engine bots can index HTML5 sites much better.
Utilize Responsive Web Design
Responsive web design refers to a site approach that responds according to a user’s behavior and screen size. It is a mix of design and development that consists of flexible grids and layouts, images, and CSS media queries. If you wish to build an SEO-friendly website, utilize responsive design as it provides better traction on your external links, even with just a single URL. Because of this, your link value is higher, allowing you to improve your SEO efforts wholly.
Implement Content, Keywords, and Links
In this age of digital media, content is king. Take advantage of this by regularly publishing content—such as articles and infographics—that entails business-related keywords and links. If your business, for example, serves burgers and shakes, you can optimize keywords like “best burgers” or “milkshakes in New York” so customers can easily find you online. Don’t forget to include links to other parts of your website to yield better search ranking results. Through this, you can create not only an SEO-friendly website but SEO-friendly content as well.
SEO-friendly websites aid businesses that wish to reach a broader audience. Take advantage of this and make sure to work with an experienced web designer and web developer for best results.