One way to earn the trust of potential customers is to post and share online reviews of your company. This shows your commitment to delivering top quality services and products and reveals that you care about what your market thinks. It is also a stepping stone to improving your brand and shows you want to be better.
Getting reviews is difficult (whether it is good or bad); experts on SEO for small firms or companies cite the following ways to make the process easier.
The simplest and easiest way to get a review is to ask for one; the worst a customer will do is to say no. You can do this in a variety of ways, some of which include:
• A pop-up asking for a short review, whether redirected to another page or on one the user is in.
• Send emails
• Ask for one through your social media accounts such as Twitter, Facebook, etc.
The timing of the question is also important; the best time to do so is after resolving a problem or providing first-rate service to a customer. Avoid seeking a review from irate customers.
Some customers will write a review if you ask them, but sweetening the deal will attract others to do the same. Incentivise writing reviews to encourage more people to do it after buying your products or using your services.
This can come in many forms such as discount coupons, a free ticket to a raffle or give away, reward points for asking others to make a review and buy 1, get 1 promos are just some few examples.
Streamline the Process
A customer will not bother writing a review if it takes up too much of their time or they will need to go through a long process just to make one. Simplify and streamline the procedures for reviews.
A review boosts your authority, credibility and trustworthiness. Implement the mentioned strategies to get the results and reviews you need.